✦ Projects
BlaBlaCar | Brand Storytelling
I developed BlaBlaCar’s first-person narrative approach—bringing real ridesharing stories inside the car.
Year
2016
COMPANY
BlaBlaCar
TASK
Brand Development
Industry
Technology / Travel
MARKET
Global
Project Overview
As part of BlaBlaCar’s international brand team, I introduced a first-person storytelling style that put people “in the car” through real ridesharing stories. On shoots, I captured additional iPhone footage to develop character arcs and campaign assets.
Deliverables
iPhone capture (stills + video) on large-scale marketing shoots
300+ asset library for international teams (tagged, rights-cleared)
Monthly social media packages (edits, copy, channel-specific formats)
TV Ads & Storytelling
A major brand campaign showcased how savings let you do what you love. Here, I focus on two of the five spots: the ballerina and the student stories.
I was on set as the storytelling lead, capturing additional first-person narrative content—like these.
I combined these iPhone assets to create different types of paid social content, such as Facebook carousels:
I also developed content to test new paid formats—short-form, Stories, and vertical placements—like this example.
This approach transformed a single production into a modular asset library. First-person stories made the creative feel human; iPhone footage unlocked agile formats—driving stronger recall, lower waste, and consistent performance across channels.
Social Media Organic
Here are more social posts I created for teams—human stories about travel, why people go, and the emotional pull of the festive season.
Results
50% lower CAC after rolling out first-person social + refreshed ad assets
90% less ad-hoc design requests from local teams thanks to a 300+ asset library and monthly social packs, freeing up the design team's time to focus on other projects